We have decided to use special Fridays to update our friends, fans, and Founding Family to the going-ons at Father Nature Outdoors. You may already receive Founding Family emails, but if you do not then you probably don't receive all the updates. We think it’s imperative to keep the operations of FNO open to our fans so they can have input into our operations and grow with us. You don’t get to see the inner workings of too many small businesses and we think this segment will provide some cool insight for fans and customers.
Before Kickstarter we had small-scale sales which were crucial to the development of our products, in particular our blanket. We took to Kickstarter to release our blanket on a larger scale and continue to get feedback to perfect the blanket.
We are happy to say that we have had encouraging feedback (as we had hoped/expected) on the blanket, but we are always looking for ways to improve it. Over the past year we’ve had a number of emails roll in telling us what users like about the blanket, but only a few about how we can improve.
Before Kickstarter we had small-scale sales which were crucial to the development of our products, in particular our blanket. We took to Kickstarter to release our blanket on a larger scale and continue to get feedback to perfect the blanket.
We are happy to say that we have had encouraging feedback (as we had hoped/expected) on the blanket, but we are always looking for ways to improve it. Over the past year we’ve had a number of emails roll in telling us what users like about the blanket, but only a few about how we can improve.
“We can do things the cheap way, the simple way, for the short-term and without regard for the future. Or, we can make the extra effort, do the hard work, absorb the criticism and make decisions that will cause a better future.” - M. Rounds
The few improvement emails related to one topic: the blanket compression sack. Typically we have used the same materials for the blanket as for the compression sack. Normally this material tends to be a tough, nylon rip-stop material and it serves the purpose well. However as of recent our blankets are getting more and more use, and tougher testing which we are glad to hear. That means a tougher stuff sack is necessary to deal with the conditions, and the few emails we had were concerned that our stuff sack may fall short. It seems to be well-known in the outdoor industry that many standard stuff sacks can fall short.
These emails prompted further investigation of sleeping bag/quilts/hammock stuff sacks from well-known brands. While we believe our traditional stuff sacks have been good, we found there may be better methods out there. So we took action-
These emails prompted further investigation of sleeping bag/quilts/hammock stuff sacks from well-known brands. While we believe our traditional stuff sacks have been good, we found there may be better methods out there. So we took action-
We studied materials and construction to come up with an affordable alternative for our blankets. We found a 210 Denier oxford weave (basketweave) nylon that had water resistant properties and more durability. Then we had our seamstress double stitch each enclosure for a reinforced structure. Both improvements led to a stuff sack that looks the same and has the same function as our traditional stuff sack, but can take 5x the beating. The stuff sack takes the largest beating of the whole product after all- It must protect whatever you decide to store, be it blanket or apparel.
Starting today, we are excited to offer the (s)Tuff sack in addition to our current blankets in our online store. In the future it is our goal to include a (s)Tuff sack with our new blanket models.
While it may seem excessive to write 5+ paragraphs about a compression sack, it represents something larger. We strive to improve our products detail by detail and we are receptive to every email with ideas on how to do that. We’re thankful for the feedback we’ve received thus far and we look forward to continue to perfect our products. We want to offer products were proud of, and products you are proud to use!
So thanks for your continued support and we look forward to hitting the trails again with you soon.
-FNO Team
Founder Chris DeVore
Starting today, we are excited to offer the (s)Tuff sack in addition to our current blankets in our online store. In the future it is our goal to include a (s)Tuff sack with our new blanket models.
While it may seem excessive to write 5+ paragraphs about a compression sack, it represents something larger. We strive to improve our products detail by detail and we are receptive to every email with ideas on how to do that. We’re thankful for the feedback we’ve received thus far and we look forward to continue to perfect our products. We want to offer products were proud of, and products you are proud to use!
So thanks for your continued support and we look forward to hitting the trails again with you soon.
-FNO Team
Founder Chris DeVore
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