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Thrill Thursday: Norway, From the Air

4/30/2015

Last Walk Around Mirror Lake - Boom Bip (Boards of Canada Remix) from FroschYankee on Vimeo.

Don't let the chill music and impressive editing fool you, this no standard outdoor shoot. We have an affinity for hanging around alpine climates after growing up in Alaska, and Norway has a similar appeal. These guys give you a view of the Scandinavian country that you've never seen before. And now flights to Norway are cheaper than ever. Who's up next?

Father Nature Outdoors
Because Mother Nature can be a pain

Got a tip for us? Go to our Contact Father Nature Page to send it in. We’ll be sure to give it a look, and of course give credit where it’s due!

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Father Nature Fridays: Free FNO Decals. We didn't see that coming.

4/24/2015

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I've always found the concept of bumper stickers funny for advertising purposes. Here's why: Person "x" grabs a sticker representing your company and slaps it on the back of their vehicle. It's fantastic for visibility and getting your name out there. But then person "x" drives like a lunatic and all other drivers nearby say "What in the hell are they supporting?". Not so good for publicity. Even if person "x" is a great driver, no other driver is going to say "Wow that's a great driver, I wonder what they're into". Stickers- great for visibility, but a few potential challenges as well. Catch-22.

At FNO we are trying to go about our marketing methodically and organically. We don't desire to expand like crazy with rapid orders, but we want to have a happy customer base giving us feedback as we build more products. Equally important we want to keep a happy Founding Family; we owe a lot to them. We want to grow stable and organically which means you must take a unique marketing approach.

Our focus is on our blankets and continually finding ways to improve them. As fun and creative as t-shirts, waffles, and buffs can be they are not our end goal. Promotional items serve more than one purpose, but our ultimate goal is to create the best camping blanket on the market. This is our number one priority.

Stickers were just another promotional item and not a top priority. Also designing quality stickers can actually be pretty expensive. This is the reason a number of companies sell their stickers for a couple bucks. But why would you ask your supporters for money in return for marketing your company? That doesn't make sense.

So after all this resistance to the idea, why did we make them? Because enough people asked. If people want to help us share FNO then we will happily take them up on the offer. Yes each decal costs a little bit of money to produce, and yes the postage costs a little bit of money, but if someone feels strongly about your venture you should be grateful. We are grateful to have the supporters that we do and we are grateful to them that this venture got off the ground. So starting today FNO will be giving out free decals (with one simple requirement) to anyone willing to support.

So thank you for your support and enjoy! Grab one here!

Drive safe.

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Thrill Thursday: Ending the Ski Season Right

4/23/2015

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My daily bike commute and 70 degree weather has it a little toasty over here. This video seemed only fitting as we come to a conclusion of the ski season. Over in Italy they have an event known as "Nine Knights" where they select nine world-class freeskiers and snowboarders, along with a few invitationals, to put on a week-long exhibition of skills. It's a low pressure environment to take on whatever the terrain has to offer. This year the terrain took on the form of a gigantic snow castle with a half pipe roof. They reported 150,000 cubic meters of snow was moved to create the playground. Check it out for yourself.

Father Nature Outdoors
Because Mother Nature can be a pain

Got a tip for us? Go to our Contact Father Nature Page to send it in. We’ll be sure to give it a look, and of course give credit where it’s due!

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Thrill Thursday: Tour of the Dragon

4/16/2015

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Is climbing in the Himalayas on your bucket list? The notion of hiking around in the world's tallest mountains is a romantic concept. Many aspire to make the venture and some are lucky enough to actually do so. But have you ever wanted to mountain bike across the Himalayas? I am hearing my quadriceps scream just thinking about it. Well these guys are all for it. While this is not our typical Thrill Thursday video, it is breathtaking in another way.

The Tour of the Dragon is a 268km (166.5 mile) bike ride that ascends and then descends the Himalayas, and these extreme athletes attempt to complete it in just one day. It takes place in the Kingdom of Bhutan, and this supposedly secret race known only amongst the world's best athletes is being documented for the first time. We guarantee it would get your heart rate pumping so check out this week's Thrill Thursday: Tour of the Dragon.

Father Nature Outdoors
Because Mother Nature can be a pain

Got a tip for us? Go to our Contact Father Nature Page to send it in. We’ll be sure to give it a look, and of course give credit where it’s due!

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Thrill Thursday: Soaring Above the Manhattan Skyline

4/2/2015

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Sooner or later someone was going to do it. Leave it to the Red Bull team to outfit their athletes in five wingsuits and give NYC a go. They've hit all sorts of locations in the past couple years and normally we prefer seeing them flying between mountains and river gorges, but this one does not lack in views. Although not as technical as many of their runs, this is a coveted stunt and the landing makes it just that bit more entertaining. End the journey with a barge riding down the Hudson River- They had the full city tour planned out nicely.

Father Nature Outdoors
Because Mother Nature can be a pain

Got a tip for us? Go to our Contact Father Nature Page to send it in. We’ll be sure to give it a look, and of course give credit where it’s due!

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Thrill Thursday: Norway, From the Air

Father Nature Fridays: Free FNO Decals. We didn't see that coming.

Thrill Thursday: Ending the Ski Season Right

Thrill Thursday: Tour of the Dragon

Thrill Thursday: Soaring Above the Manhattan Skyline

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