In reading that title you either first thought of our Kickstarter campaign or Miley Cyrus. Whichever it was says a lot about you.
Successes: We’ve been reaching out and building our Founding Family with some new faces. We have more new faces than old (but beautiful) faces at this point.
Challenges: Continuing to stay present in the media and keeping some eyes on FNO. Most importantly communicating what is probably our best reward on Kickstarter- The Founding Family.
The Founding Family is a group that you can only join by pledging at least 10USD on Kickstarter. FNO has a current emailing list, but the Founding Family will have their own exclusive email list. We plan to use the FF as a soundboard on all projects and products in the future. What does that mean? Impressive discounts on gear.
Let us say, hypothetically speaking of course, that we have a pretty sweet design of a new camping mat we plan to market for 100USD to the public. First dibs are going to the Founding Family, but even more importantly the FF will be looking at the product for nearly half that price. And its brand new gear! Why would we do this? We’re not looking to the Founding Family for profit, but we’re looking to build a small FNO team. The ability to get gear in the hands of the Founding Family means more feedback and ideas for us. Win-win.
Final Note: Lastly we’ve partnered with a few different projects on this journey of ours as we’ve tried to learn and grow. These guys have been great resources and they are the last of our partners. Check them out, and maybe even help them out to help them reach their goals too.
Sun Strap- Harness the power of the sun and keep all your devices charged. Why wouldn’t you?
VIER- The most compact and durable bike lock we’ve ever seen. If you missed the “Today Show” this morning on bike theft, you should watch it. And return to your computer to back these guys.
HYDAWAY Bottle- This isn’t some roll-up plastic bottle. The most durable bottle that disappears before your eyes.